Today's Realtor needs to think out of the box. The days of taking on a new listing, placing a sign on the property and advertising a few print ads are long gone. When it comes to homes that are in a higher price range, where the buyers are few, you must get more creative and resourceful. When a house is not selling the answer is not always to lower the price, but in fact to up your game.
Get Creative!
You need to research where the buyers are and not sit back and wait for them to come. Here is one example of a million dollar home that found its way to an out of state buyer who never physically visited the property. As featured in USA Today, Josh Phoenix, of HD Estates used cutting edge technology and produced this video and strategically placed it online.
Get an Appraisal
Make sure the house is priced right. "Whether the real estate market is hot, cold or some lukewarm level in between, it is a good idea to pay for an appraisal..." say's Carlos Montos of Calgary Real Estate. A professional appraisal is a must! Having a certified appraiser value of your home ranks up there with providing a home inspection. You erase potential buyer's worry that they are paying too much along with avoiding trouble with obtaining the mortgage.
Target The Buyer
What type of professional, entrepreneur, executive or rock star could or would buy the home? Although you can't predict what type buyer, you need to consider the possibilities with marketing focused on these potential buyers. What ever type buyer you think the home is ideal for, you need to figure a way to reach them. An Investment Broker may not see the same marketing that a Neurosurgeon would so your marketing needs to be specific.
Article Marketing
Make article marketing top on your list as it is one of the most effective ways to promote your business. Article marketing is a great way to acquire new clients as it instantly makes you an authority in your field. "The idea from the writer's point of view is that you can increase your exposure by having your content reproduced around the internet." says Yaro Starak, who has been testing article marketing for Ezine. Yes, yes I know, your a Realtor not a writer. There are simple ways to get yourself an article. You can start with using Realty Roosters Article Marketing - Question to Article System. Simply answer a few questions and they will write and publish your article free. This will create a huge impact on your target audience, where you will notice an increase of prospects aimed to your listing. GET YOUR ARTICLE MADE HERE
Get Your Clients a Pre-Approval
It is detrimental not to have your home buyer's financing in place and ready to go. With today's new lending standards it is quite difficult and somewhat time consuming to obtain a mortgage. It would be devastating to a seller to sell a home to someone who in the end has to walk away from the table and waist months of precious selling time and blame you for arranging the sale. GET A PRE-APPROVAL HERE